Objective : Encourage a positive perception to the public

Campaign 'Rethink by Thanachart' to encourage a positive perception to the public through the internet films, stories of various people first jobber, family, students and people like to shop online. Focusing on people who plan their future finances, divided into 7 clips 7 target groups across multiple channels such as YouTube, Facebook, Twitter and Google

Create a Microsite ReThink as a new society for ReThink people.
That invites people to share how ReThink or good ideas In living a happy life, including influencers to share ideas to ReThink.